A whole host of impressive technical features opens up a sea of creative possibilities. And all wrapped up in an extraordinarily beautiful and robust metal case. Advancements include a new RGB color filter and digital signal processor, giving you richer more lifelike color, even when shooting under adverse conditions. Cut out the middleman with the Direct Print mode. Connect your PowerShot S40 directly to the Canon CP-10 card photo printer or the Bubble Jet S820D and enjoy brilliant, long-lasting color prints without the need for a PC. And when one image isn't enough to tell the whole story, switch to movie mode to record short video clips - even with sound! With the PowerShot S40, you're not just up-to-date, you're a step ahead.

The EOS DIGITAL REBEL is a high-performance, digital AF SLR camera with an ultra-fine CMOS sensor with 6.30 million effective pixels. It is full-featured for all types of shooting, from fully automatic snapshooting to highly creative work. You can use all Canon EF and EF-S lenses and start shooting quickly at any time in any mode. Images can also be printed directly from the camera. CompactFlash cards serve as the camera's recording medium.

The elegant A710 IS is fully equipped to help busy families capture and hold onto special memories. You'll get up on the stage and down on the field with a powerful 6x optical zoom, and Canon's Image Stabilizer Technology will keep your images clear and sharp at every point in the zoom - even in low light. Excellent 7.1 megapixel resolution, easy high-tech operability and a load of creative shooting modes will keep the fun - and great images - coming.

The sleek design of the PowerShot A1000 IS is as refreshing as a breath of fresh air. Better still, its highend features make everything simple: theres the 10.0-megapixel resolution and powerful 4x optical zoom lens with Optical Image Stabilizer for sharpness along the full zoom range. A DIGIC III Image Processor with Canon Face Detection automatically lets every face stand out. Easy Mode and Easy Playback make this camera a marvel of simplicity. With a bright 2.5-inch LCD, its available in four two-toned colors.

4-megapixel effective recording * 1-13/16" color LCD viewscreen * real-image optical viewfinder * 3X optical/3.6X digital/11X total zoom * 35mm equivalent lens focal length: 35-105mm * JPEG options: resolution up to 2272 x 1704; 1600 x 1200; 1024 x 768; 640 x 480 *

For convenience, ease of use and no-compromise SLR performance, look no further than the EOS Digital Rebel XT. Featuring Canon's Digital Trinity - an 8.0 Megapixel CMOS sensor, Canon's own DIGIC II Image Processor and compatibility with over 50 EF Lenses-the new Digital Rebel XT has an all new lightweight and compact body, improved performance across the board and the easiest operation in its class, simplifying complex tasks and ensuring the perfect shot every time. With intuitive simplicity, powerful performance and unprecedented affordability, the Rebel XT is the EOS digital camera for everyone.

Canon continues to provide consumers with the most advanced and easy-to- use imaging devices with its introduction of

Sure it's a fashion statement, but the PowerShot SD30 Digital ELPH lives up to its looks with impressive features including a 5.0 Megapixel CCD, high quality optical zoom and a cool new Camera Station. You'll carry this camera for its style, but use it for its easy interface and consistently gorgeous images.

Sleek and sensational, the PowerShot A470 comes in four eye-catching colors that will get you noticed. Plus, it's got everything you need to make shooting fast and fun. There's the 7.1-megapixel resolution, a 3.4x optical zoom Lens, a large 2.5-inch LCD and a full range of performance features including enhanced Face Detection technology and a DIGIC III Image Processor to keep every image looking its best. Vertical Shooting has never been easier - just press the Print/Share button. It's that simple!

Urban, smart and super slim, the PowerShot SD20 Digital ELPH is perfectly at home in all the right places. Yours in a palette of four original colors: Garnet, Midnight Blue, Zen Gray and Silver; it's a camera that's handsome enough to pose as a fashion accessory. But it's more than just a pretty model, inside it's got the high resolution and advanced performance to get your pictures noticed.