The slim, compact DSC-W55 model sports 7.2-megapixel imager and precision Carl Zeiss Vario-Tessar lenses. It combines traditional, eye-level viewfinder with large LCD screen for easy framing and viewing of photos. The W55 camera makes a splash with a 2.5-inch LCD screen wrapped in a metal body. This model features 3x optical zoom capability, blur-reduction technology (ISO), and substantial internal memory for shooting without a media card. Its storage capacity can be expanded further with an optional Memory Stick Duo or Memory Stick PRO Duo flash media card.